North American Arms
Website: NaaMinis.com
Client: North American Arms – Provo, Utah
North American Arms is a gun manufacturer from Provo, Utah. They manufacture a great line of sub-compact firearms including the world’s smallest .22 caliber mini revolver.
Their website hadn’t been updated in years and business was doing well so it was time to revamp their site. There are several keys features to this site…we wanted to keep a little bit of a rustic, outdoors feel, but still keep it clean and fresh. Couple of things they really wanted to keep: a rotating Javascript image gallery of their distributors, their message board so NAA gun owners can share stories, tips, questions etc., and Sandy’s Soapbox, a section of the site where Sandy Chisholm, NAA’s President, can post articles and blogs.
We made these 3 sections a key part of the site and easily accessible.
NAA is not alllowed to sell directly to customer. They have distributors and retailers that they sell to, thus their website is for informational purposes. This played a key part in the design, as if the point of the site was to sell product we would have structured it differently to cater for e-commerce sales.
5 Responses to “North American Arms”
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